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Outdoor
Digital Graphical systems are everywhere. You see them
over bank entrances, at the fast food stores as
menu/order boards, in store windows, on building
walls, in airports, Parks, Shopping malls and other
public transit waiting areas. They announce the news,
tell time, proclaim the latest sport scores and tell
if your stocks have gone up or down. They are the town
criers of the modern age. The beauty of graphical
digital board communications is in its instant
real-time contact with the public. Most pubic-based
businesses in urban or commercially and recreational
based zones (Parks, shopping malls, Plaza) have a
direct pedestrian and vehicular pass-by traffic that
could easily amount to anywhere from 20,000 - 50,000
eyeballs passing the spot per day. These are people
that such businesses can communicate with every day
with advertising, sales and customer service
information, sometimes even more dramatically than
with print or radio ads.
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